We have all been on a road trip and needed an exit to find a restroom or place to eat. We hopped off the road, anticipating our solution around the corner, only to find a grotesque gas station toilet or unappetizing diner that was well below our standards. Better yet, all the cool stuff is 12 miles down the road from the exit. We have pretty good technology to lead us to the right places; nonetheless, we follow the signs on the side of the road only to be disappointed by the outcome. Some well-intentioned information can still be misleading and not give us the optimal result.
Mortgage technology is spread out all over the U.S. It comes in many shapes and sizes. From bootstrapped to VC funded – these technologies exist in every nook and cranny. Some boast hundreds of employees, and some boast more than ten, but they are all huddled in their grandmother's basement. We must be careful not to judge. Some of the most innovative technology we use today started in garages. Finding the best mortgage tech for your business is an exhaustive, pain-staking gamble. The evidence of a service or product working revolves around a few referrals and the tenacity of a salesperson.
Mortgage technology invests most of its marketing dollars in conferences and summits. However, up-and-coming tech companies can't afford $20 zillion to travel the world over to tell you how fan-flipping-tastic their tech is. So, they go unnoticed. Twelve miles from the exit. Just the team and their grandma.
