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Rocket Mortgage data shows a gap shaping homebuying decisions

Deal adds marketing and branding capabilities to Reverse Focus’ existing reverse mortgage software and content platform

Rocket Pro is making a clear play for purchase dominance — and it’s doing it with pricing

Affordability improves modestly but remains stretched as rising supply and steady prices reshape the purchase market for originators

Endorsements rise month over month, but flat annual volume and growing proprietary competition reshape opportunity for LOs

Zero down program and servicing retention strategy expand as Texas purchase competition intensifies

New CFPB mortgage data shows divergence in loan volume vs. unit share, signaling shifting borrower mix and strategy

Lopez brings experience across correspondent, wholesale, and risk management as lender expands platform and operational efficiency

Latest $100M increase follows recent jump to $750M as lender accelerates funding growth