Partnership with Ready4Remodel gives brokers a way to show borrowers potential renovations, estimated costs, and payment scenarios before they apply
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Tagged: American Financial Resources Inc.
eLEND Brings AI Remodeling Tools Into Broker Sales Process
eLEND Promotes MacPherson To Chief Risk Officer
Residential mortgage lender promotes Bobbi MacPherson to enhance operational quality, reinforce risk management, and support continued growth and stability
AFR Rebrands As eLEND
With expanded digital tools, streamlined processes, and a more customer-centric philosophy, the company has rebranded to better represent its commitment to innovation, efficiency, and partnerships
Oct 29, 2025
New CEO, COO For American Financial Resources
AFR promotes Robert Pieklo to chief executive officer and Michael Brenning to chief operating officer
Michael Brenning, Brian Collins Join American Financial Resources
Brenning joins as Head of Production and Collins, as Executive Vice President of Capital Markets.
Apr 24, 2024
Proprietary Capital-Led Group Acquires Multichannel Lender AFR
Colorado-based fund manager Proprietary Capital finalizes acquisition of American Financial Resources.
Feb 13, 2024
American Financial Resources Launches eCASH Option
eCASH Home Financing aims to give borrowers the buying power of an essentially all-cash offer.
Apr 12, 2022