Tagged: referrals

When communication breaks down, expectations don't align, or respect disappears, LOs may need to move on — without burning bridges

Union One’s national rollout of Mortgage Advantage positions unions as a front-end gateway to homeownership, raising new questions about lender access and borrower control

The year 2025 marked a turning point for the industry, exposing outdated models and accelerating a shift toward advisory skills, AI-enabled workflows, early-stage consumer education, and intentional personal branding

Zillow’s latest agent trends report shows online research now shapes most buyer and seller agent decisions, often before the first conversation occurs

Nearly nine out of 10 mortgage brokers expect business growth in 2026, driven by refis, first-time buyers, and Non-QM loans, despite ongoing concerns about interest rates, housing prices, and economic conditions

How loan officers can replace trigger leads by turning each transaction into a chance to grow their sphere and generate referrals — by delivering value early and expanding their network

Sharing the secrets to becoming more than just an originator of loans, Jason Frangoulis, founder of Elite Listing Agent, explains how to keep your pipeline full by becoming a trusted advisor and referral partner for life

Subsidiary of Fathom Holdings settles for $2.95M

Partners at Mitchell Sandler discuss mortgage lenders' shifting business models after NAR Settlement