Maximizing Tradeshows To Win More Broker Business

The Winning Wholesale webinar series was created for executives, marketing professionals, and sales leaders aiming to thrive in the competitive TPO landscape. Each session delivered actionable strategies to engage brokers, grow market share, and scale production.

In this third episode, Andrew Berman, CEO at NMP, was joined by featured expert guests Erica LaCentra, Chief Marketing Officer, and Mary Margaret Hogan, Senior Event Marketing Specialist at RCN Capital. They shared the proven playbook they use to generate real ROI for RCN Capital from mortgage industry events, before, during, and after the show.

What attendees walked away with:
✔️ How to win before the event with a solid pre-show game plan
✔️ Why long-term brand lift often beats short-term lead counts
✔️ How to train booth staff to show up confident, prepared, and on-message
✔️ The overlooked post-show power play: effective follow-up that converts

Whether attendees had walked countless show floors or were just committing to doing more trade shows, this session offered fresh insights and practical strategies to help them stand out, generate meaningful connections, and maximize event ROI.

This was a must-attend session for marketers, sales leaders, and exhibitors who wanted to get it right, before, during, and after the show.

Watch Part 1 of the Winning Wholesale Series - Reinventing The Sales Playbook In Wholesale Lending here.
Watch Part 2 of the Winning Wholesale Series - Precision Prospecting for Wholesale Growth here.