NMP Ignite: How To Win Real Estate Investor Loyalty

Investors purchased 33% of all single-family homes in Q2 2025, a five-year high. And 87% of those investors own just one to five properties. That means the landlord next door could be your next client — and a single well-served deal could lead to many more.

In this NMP Ignite session, mortgage consultant Kenny Simpson of The Simpson Team and Griffin Funding CEO Bill Lyons share how originators can earn investor loyalty by delivering speed, certainty, and financing expertise. They discuss how to become a partner throughout an investor’s portfolio, explain products such as DSCR loans, bridge financing, and second liens, and show how understanding cap rates, cash-on-cash returns, and deal analysis can build trust.

Watch to learn how to turn one investor relationship into a lasting source of repeat business and referrals.