Which Matters More: Products, Pricing or Processes?

A lot of companies focus on products. They try to build a better mousetrap. It makes sense. The product is what people see; it's the tangible thing that they buy. It's what they go shopping for. If you can offer a better product, then you're sure to succeed, right?
David Lykken, a 43-year veteran of the mortgage industry, is president of Transformational Mortgage Solutions (TMS), a management consulting firm that provides transformative business strategies to owners and “C-Level” executives via consulting, executive coaching and various communications strategies. He is a frequent guest on FOX Business News and hosts his own weekly podcast called “Lykken On Lending” heard Monday’s at 1:00 p.m. ET at LykkenOnLending.com. David’s phone number is (512) 759-0999 and his e-mail is David@TMS-Advisors.com.
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