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Mentions
eLEND Lowers Credit Score Floors To 500 On FHA Cash-Out Loans

eLEND expands eligibility for lower-score borrowers on select FHA and conventional loans through Dec. 31

Nov 02, 2026
eLEND Brings AI Remodeling Tools Into Broker Sales Process

Partnership with Ready4Remodel gives brokers a way to show borrowers potential renovations, estimated costs, and payment scenarios before they apply

Aug 26, 2026
eLEND Names Avi Marcus Chief Legal Officer

Marcus will oversee legal strategy and corporate governance as the lender expands its use of AI, automation, and digital mortgage technology

Aug 13, 2026
eLEND Promotes MacPherson To Chief Risk Officer

Residential mortgage lender promotes Bobbi MacPherson to enhance operational quality, reinforce risk management, and support continued growth and stability

Nov 24, 2025
AFR Rebrands As eLEND

With expanded digital tools, streamlined processes, and a more customer-centric philosophy, the company has rebranded to better represent its commitment to innovation, efficiency, and partnerships

Oct 29, 2025