Skip to main content

A diversified product state of mind

National Mortgage Professional
Aug 15, 2006

Interbay.com facelift attracting brokers to small commercialMatt CascarinoInterBay, Web site, small commercial lending Early last year, InterBay Funding's Web site went under the knife in order to become more interactive and user-friendly for mortgage brokers. Several nips and tucks later, www.interbay.com has become as integral to the commercial loan process as a 1003 and credit report. In the past, small commercial Web sites were simply a place to check out the latest rates and download application forms. But mortgage brokers are demanding more from their lenders and want marketing tools to help generate leads. They want sales guidance to turn those prospects into applications. Sometimes, they just want to learn what others are doing to become more successful. InterBay knows this, which is why www.interbay.com arms mortgage brokers with everything they need to build their small commercial business. Driving the business In residential, we've recently been through a period where making huge sums of money required little more than a working phone line and a pulse. But small commercial is different. Borrowers are not lighting up the switchboards because many simply don't know where to go for financing. That's why brokers must actively market for small commercial deals. Interbay.com provides all of the marketing tools that brokers need to build a pipeline with their free "Small Commercial Lending Marketing Guide." Whether you're canvassing a small business district, or launching a direct mail campaign, InterBay's marketing guide contains customizable collateral material for virtually any audience. It's one thing to slip your business card into a generic brochure, but having your contact information printed directly onto your marketing material speaks much more loudly. That's exactly what the marketing guide is designed to help you do: Get their attention! Compelling visuals and copy positions brokers as the source for small business owners and commercial property investors who are looking for financing. The marketing guide also takes your promotional material beyond the brochure with postcards, direct mail letters, presentations and more ... all customizable for your business. Of course none of it holds any value if you don't know your target market. That's why InterBay offers options for purchasing qualified lead lists. These list providers enable mortgage brokers to mail, canvass and telemarket small business owners. Even if you don't have time to manage a full-scale direct mail campaign, there is an all-inclusive marketing package available that contains a lead list, postcards, mailing services and outbound telemarketing. So whether you're starting small with grassroots efforts or are employing more advanced marketing methods, www.interbay.com can help you drive in more small commercial business. Selling the deal It doesn't matter if you are new to small commercial or a seasoned professional, selling the deal to prospective borrowers can be challenging. Perhaps the most difficult obstacle to overcome is the fact that many commercial borrowers expect to experience the same loan process when they bought or refinanced their home. What they don't know is that they have as much chance of paying for a quality commercial appraisal with a few hundred dollars as they do with a handful of magic beans. InterBay.com can help you sell the commercial loan process with the EasyCash Pre-Approval Package. This feature gets its name from the EasyCash Loan Program, a brand created by InterBay that enables mortgage brokers to sell their stated-income/asset loan programs without mentioning InterBay by name. The pre-approval package is designed to assist brokers with selling the often foreign and complex terms and conditions of a commercial loan in common, everyday language. Brokers create the package on www.interbay.com by entering loan data from their InterBay Conditional Loan Pre-Approval. In just a few clicks, the system generates all the paperwork necessary to educate the borrower, collect the check for the appraisal, and keep the deal moving through the pipeline. Not only does the pre-approval package have a clean, professional look and feel, but statistics show that a significantly higher percentage of deals are being sold with the package than without it. Hitting the blog The newest enhancement on Interbay.com is the InterBay Blog. For those of you who are still getting the hang of e-mail, a blog is a forum where people communicate and share their thoughts on various topics. InterBay's blog enables brokers to comment on InterBay-related items and read contributions from their peers in the mortgage industry. So whether you want to suggest a program enhancement or declare a recent small commercial victory, Interbay.com is the place to let your voice be heard. With everything you need to succeed in small commercial lending, www.interbay.com can give your business a whole new look too. However, the phone won't ring unless you take action. The first step is logging on and taking a look around. You'll quickly find what thousands of mortgage brokers are using to become more successful every day. Of course, if you're feeling nostalgic, Interbay.com has current rates too. Matt Cascarino is a marketing manager for Fort Washington, Pa.-based InterBay Funding LLC. He consults with mortgage brokers in the United States and Canada on their small commercial sales and marketing efforts. He may be reached by e-mail at mcascarino@interbay.com.
Mortgage Lenders Expect Profit Margins To Shrink

69% of lenders believe profit margins will decrease in the months ahead, while 19% believe profits will remain the same, and 11% believe profits will increase.

Industry News
Jun 14, 2021
Real Estate Industry Calls To End Eviction Moratorium On June 30, 2021

Expanding the moratorium will only increase levels of debt on renter households and impede the recovery of the housing sector.

Industry News
Jun 14, 2021
Fifth Third Bank Expands Down Payment Assistance Program

The program will provide up to $3,600 towards a down payment for families with low to moderate income.

Industry News
Jun 09, 2021
Filo Mortgage Launches Low-Rate Guarantee

National mortgage lender Filo Mortgage is offering to beat competitors' pricing by $1,000 with its Low-Rate Guarantee.

Industry News
Jun 08, 2021
FAU Index Shows Where Consumers Should Buy Or Rent

Consumers are better off renting in cities like Dallas, Texas

Industry News
Jun 07, 2021
Verus Title Inc. Expands Into Dallas-Fort Worth Texas

Verus plans to take advantage of the Dallas-Fort Worth market before expanding throughout the state.

Community
Jun 07, 2021