Homestar shoots for name changeMortgagePress.comHomestar Mortgage Services,Opteum
Homestar Mortgage Services has announced its plan to change the
company's name to "Opteum." The company expects the name change to
be complete nationwide by the end of 2004.
"The name 'Opteum' will distinguish our brand in ways that our
previous name could not," said Peter Norden, chief executive
officer of Homestar. "In addition to wanting a name we could
trademark in all 50 states, we wanted one we could own, that we
could define for the marketplace," said Norden. "'Opteum' implies
something of value, i.e. the best, while also indicating a sense of
vision. And we can continue to build its definition every day as we
work with each of our customers and partners."
Opteum Group will be the name of the corporate holding company.
Opteum Financial Services will comprise the wholesale and retail
divisions. The conduit division will be known as Opteum
For more information, visit www.homestar.com.