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Forward on Reverse: Dipping Your Toe in Reverse Waters Through the Broker-In Program: Part One

National Mortgage Professional
Aug 26, 2005

Homestar shoots for name changeMortgagePress.comHomestar Mortgage Services,Opteum Homestar Mortgage Services has announced its plan to change the company's name to "Opteum." The company expects the name change to be complete nationwide by the end of 2004. "The name 'Opteum' will distinguish our brand in ways that our previous name could not," said Peter Norden, chief executive officer of Homestar. "In addition to wanting a name we could trademark in all 50 states, we wanted one we could own, that we could define for the marketplace," said Norden. "'Opteum' implies something of value, i.e. the best, while also indicating a sense of vision. And we can continue to build its definition every day as we work with each of our customers and partners." Opteum Group will be the name of the corporate holding company. Opteum Financial Services will comprise the wholesale and retail divisions. The conduit division will be known as Opteum Funding. For more information, visit
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