Forward on reverse: Educate and link: Jump-start your reverse business with leads – NMP Skip to main content

Forward on reverse: Educate and link: Jump-start your reverse business with leads

Jan 03, 2006

Educate your clients about the home buying process Elisa Blackhomebuyer education, resources for first-time homebuyers "The more you know" is the familiar slogan on television public service announcements. Turns out, it holds true in the home buying arena as well. Education courses can dispel home buying myths, teach money management and decrease default rates. In a recent news release, U.S. Department of Housing and Urban Development Secretary Alphonso Jackson stressed the importance of homebuyer education. "The home buying experience can be extremely daunting. An understanding of the basics of the process is the key to easing those concerns and anxieties." A good first-time homebuyer class covers personal finance as well as mortgage issues. GMAC Mortgage recently published survey results gleaned from 1,000 potential homebuyers nationwide. Consumers expressed greater concern about understanding the financing behind the home than finding the actual home itself. Managing debt and finding the right loan were the top two worries listed by potential homebuyers. Increasingly, mortgage professionals are educating their customers about the financial aspects of homeownership, while they find their customers the right loan. Homebuyer education is also the key to decreasing the default rate on home loans. Community Action Services in Provo, Utah has seen a dramatic drop in default rates among homeowners who completed their homebuyer and mortgage counseling program less than half the national average. Real estate professionals in all aspects of the business are recognizing the need for homebuyer education, and creating or sponsoring programs to meet the demand. At Homebuyers University, first-time homebuyers learn about credit, personal finance and predatory lending as well as the purchase of a home. The university is sponsored by the non-profit organization Homebuyers Inc. The positive response from attendees confirms the demand for such classes. "Everyone should go through such a course, not only before buying a house, but before starting out on their own, said one enthusiastic buyer. "I'm signing my kids up." Another said, "I've learned more about personal finance in the last five hours than I have in a lifetime. I didn't know how bad predatory lending was." HUD has recently released five computer modules with titles such as: The ABCs of Home Buying, Easy-to-Understand Mortgage Programs, and 10 Homeownership Facts That Will Save You Thousands. Esther Foundation, another non-profit homeownership program, offers a free online homebuyer education course with HUD certification for $15. More and more mortgage professionals are becoming actively involved with educating their home loan customers. After all, more educated homebuyers means a more stable marketplace. Elisa Black is director of marketing and communications for the Esther Foundation, a Utah-based non-profit organization that works to strengthen communities by helping people become homeowners. She can be reached at (866) 743-7795 or e-mail [email protected].
About the author
Published
Jan 03, 2006
The Hidden Cost Of Talent

Retail veterans explain the calculation, the clawbacks, and the fine print

Jun 16, 2026
Turn Your Database Into Your Highest-Performing Asset

What if you didn’t have to guess who to call next? MMI One Mobile shows you

Jun 06, 2026
Leading LOs 2026: Delivering In A Demanding Market

The originators who kept deals moving and pipelines producing in a market that tested everyone

Apr 17, 2026
The NEXA Disruption

A bold rebrand tests the broker–retail divide

Apr 16, 2026
What Nexstar’s Tegna Deal Means For Mortgage Leads And Borrower Behavior

With Nexstar now reaching about 80% of U.S. TV households, the deal underscores a bigger shift: control over borrower attention is consolidating

Mar 23, 2026
Selene Finance Unveils First Phase Of Its Borrower Assistance Campaign

Selene has launched the first phase of its Selene Cares+ campaign, introducing enhanced digital tools and educational resources designed to improve borrower communication and engagement during times of financial hardship

Feb 09, 2026