Secrets of courting the move-up buyer – NMP Skip to main content

Secrets of courting the move-up buyer

National Mortgage Professional
Jan 05, 2006

MBA endorses e-mortgagesMortgagePress.comElectronic mortgages The board of directors of the Mortgage Bankers Association (MBA) recently met and passed a resolution that endorses the adoption, by the industry, of residential and commercial electronic mortgages (e-mortgages). Based on a recommendation from the board of directors' technology steering committee, the resolution includes three focus areas: †Endorsement of the use of residential and commercial e-mortgages, based on open standards, as a significant mechanism for simplifying the mortgage process and creating other efficiencies that will reduce costs for all market participants, including consumers, over the long-term. †MBA will establish e-mortgage standards and best practices, and apply its resources accordingly, including the continuation of its financial support of the Mortgage Industry Standards Maintenance Organization (MISMO), a not-for-profit subsidiary of MBA that develops data transfer and file specifications that span the $9 trillion residential and commercial real estate finance industries. †MBA hopes to help its members stay "ahead of the curve" through advanced educational and training materials regarding e-mortgages. "This is a very important step for MBA," said John Robbins, president and chief executive officer of American Mortgage Network and chair of the MBA board of directors' technology steering committee. "It reaffirms MBA's commitment [to] building best-of-breed solutions that will benefit the entire industry and ultimately, the consumer, as we move forward into the next era of truly paperless mortgages." For more information, visit
Jan 05, 2006
Nations Lending Teams Up With NBA Legend Dennis Rodman On Integrated Brand Campaign

Nations Lending, a full-service national mortgage lender, announced the launch of its first integrated brand campaign starring NBA Champion and All-Star Dennis Rodman.

Sales and Marketing
Dec 06, 2021
Is The Fabled Rainy Day Here?

Creating, rolling out new products is critical for lenders

Sales and Marketing
Dec 01, 2021
Tok Of The Town? Or A Ticking Bomb?

The Rise Of TikTok In The Mortgage Industry

Sales and Marketing
Nov 29, 2021
Cleveland Cavaliers Partner With Fast For A Streamlined Checkout Service At Rocket Mortgage FieldHouse

Cleveland Cavalier fans can now purchase their favorite team merchandise with the ease of one-click at or while attending games at Rocket Mortgage FieldHouse.

Sales and Marketing
Nov 15, 2021
Finance Of America Reverse Updates Its Brand Assets

Finance of America Reverse announced the launch of its updated brand assets with what the company says, “reflects its modern identity and impactful relationships with customers.”

Nov 12, 2021
How To Build Your Purchase Business As Refis Dry Out

There is no better time to start thinking about building your purchase business as the refinance pool begins to run dry.

Nov 08, 2021