I found my niche!Rebecca CepluchMortgage brokers niches
One of the biggest challenges in our profession is being able to
perform well when the media leads everybody to believe it can't be
Do you wonder why some loan officers keep busy no matter what
the market is doing, while others cannot seem to get a loan closed
to save their lives?
Did you know that the simple act of imagining what you want and
that you already have what you want will get you exactly that? On
the flipside, imagining that the market is dried up and that there
is no business out there for you will also become a self-fulfilling
Each day, from this day forward, imagine yourself closing 20
loans a month on time. Every day, take a few moments to note how
good it feels to be closing those loans. Try to keep those feelings
for as long as you can, throughout each day. Don't make the mistake
of worrying about where the loans will come from or how you will
get them closed. Only concentrate on how good it feels to be
closing 20 loans per month. As silly as it sounds, talk to yourself
about the details of the loans, how great a job you are doing
closing those loans and how your borrowers keep referring you over
and over again to do more loans.
Lastly, find a niche. Check with companies that specialize in
niche products. Are you new to the industry? Are you someone who
has potential, but may need a jumpstart to success? Seek out
successful account executives and loan officers who are willing to
share marketing techniques, sales skills and, most importantly,
products that will get you busy quickly. That is the key to
I look forward to hearing all about your success stories! And
remember—positive feelings always yield positive results!
Rebecca Cepluch is an account executive with M&T
Mortgage Corporation, based in Cincinnati. She can be reached at
(317) 460-4637 or e-mail firstname.lastname@example.org.