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The many faces of call reluctance
Argent revamps Web site MortgagePress.comArgent Mortgage, Web site, www.argentmortgage.com, Sam Marzouk
Argent Mortgage Company LLC has redesigned its Web site to make
it easier for customers to access essential resources and services
that allow them to securely close more loans in less time.
The all-new look is clean and simple, but the changes are more
than cosmetic. The information architecture, navigation system and
login process of www.argentmortgage.com have been reorganized and
simplified to provide Argent-approved brokers with an effortless,
streamlined experience. New Web applications such as Adobe Flex and
Flash technology make the site more intuitive, allowing extensive
information to be condensed and made easier to process.
Brokers should be spending their time handling loans, not
searching a Web site for information thats difficult to find, said
Argent President Sam Marzouk. At Argent, were committed to making
sure brokers have everything they need to serve their customers and
stay ahead of the competition. Thats why we redesigned our Web site
to be simple, easy and flexible.
The result is a user-centric site incorporating media-rich
technologies that is driven by content and is intuitive by nature.
For example, Argent-approved brokers now have their own profile
section to keep personal information up-to-date and keep in close
touch with their account executives. The new site provides
immediate access to current rate sheets, online loan submissions
and tracking, appraisal upload services and loan approval status.
Argent plans to deploy multimedia tutorials to teach users how to
use member services and keep them informed of new programs.
The use of Adobe Flex technology allowed Argent to enhance its
online origination applications and tools for brokers,
including:
Prequal Wizard: The most advanced loan application
process in the industry allows brokers to get instant pricing
scenarios and qualify borrowers in seconds.
Loan Genius: Argents online origination system offers
instant approvals and guaranteed pricing on loan submissions at any
time of the day or night.
Pipeline Management Tool: To help brokers track every
stage of the loan process, it allows them to filter, sort and
search loans on the fly.
In addition, Argents Web site now contains a search feature
using an in-house Google search application. Brokers can log in
from anywhere on the site and smart navigation knows when you are
logged in and when youre not. Security also has been tightened, so
brokers know their information is safe with Argent.
For more information, www.argentmortgage.com.
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