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RealtyTrac report: Foreclosure activity increases five percent in March

National Mortgage Professional
Apr 14, 2008

Calyx teams with Greg Frost to provide marketing toolstype author here..type keywords here..SEPERATE BY COMAS ONLY(,) Calyx Software has announced an agreement with Greg Frost, a top-producing loan originator who actively teaches and mentors successful loan professionals, to integrate marketing templates into Calyxs Point loan origination software. Calyx users can now generate and maintain their customer pipeline information and increase loan volume by utilizing Frosts cross selling and client retention marketing solutions. Included in the limited time, free offering are nine marketing templates created by Frost that contain customized ARM conversion letters, birthday cards, referral letters, tax preparation and after closing notices available for borrowers, real estate agents, reverse mortgage borrowers, listing and selling agents. Each template corresponds to a report to ensure that names from a users customer database are accurate. The free upload package is accessible through Calyx Softwares support Web site at for versions 6.0 and above, where the files are automatically uploaded into Point upon activating the download link. I am very honored to have been asked by Calyx to play a role in the addition of marketing solutions to their outstanding LOS, said Greg Frost, president of Frost Mortgage Banking Group. The additional content provided, along with a newly streamlined distribution platform, will remove the friction that has hampered loan originators implementation of business building strategies. I am excited about this opportunity and certain that it will greatly benefit Point users. Greg Frost has been the leading residential mortgage lender in New Mexico since 1985. Last year, he was ranked in Mortgage Originator magazine as being the top FHA Loan Originator, as well as the seventh leading residential lender in loan volume in the U.S. Greg is also noted as being the first billion-dollar loan originator in America. We are extremely pleased to be working with Greg to provide proven sales and marketing capabilities in Point that add value to our customers, said Dennis Boggs, senior vice president of Calyx Software. In todays competitive market, it is imperative for originators to differentiate themselves through exceptional customer service. These marketing solutions helps users build solid relationships with their customers. For more information, visit
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