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First Houston announces new net branchMortgagePress.comProfessional Mortgage Services, loan pricing, paperless lending platform First Houston Mortgage Ltd. has announced Professional Mortgage Services as its latest net branch. As a result of its affiliation with First Houston, this net branch receives full access to an offshore facility, enhanced loan pricing and a proprietary paperless lending platform. These benefits enable Professional Mortgage Services to offer its customers more competitive rates and further enhance the quality of its services by expanding product offerings, reducing operating costs and speeding up loan closings. "Our association with First Houston offers a way to reduce much of the back-office activities associated with running a lending institution and focus more on originating new loans," said Cindy Kolmeier, branch manager of Professional Mortgage Services. "With this agreement, we are more competitive and better positioned to grab market share." Houston, Texas-based First Houston Mortgage Ltd. is a mortgage banking firm licensed in 18 states. For more information, call (877) 232-2461 or visit www.firsthouston.com. San Antonio, Texas-based Professional Mortgage Services is a full service mortgage brokerage firm. For more information, call (800) 818-8119 or visit www.loansbythepros.com.