Primary Residential Mortgage Inc. partners with Mortgage Success Source to provide training and tools to branchesMortgagePress.comMortgage Market Guide, LoanToolBox, The Duncan Group Effective immediately, Primary Residential Mortgage Inc. (PRMI) has partnered with Mortgage Success Source (MSS) to provide PRMI branches nationwide with training and marketing resources. MSS provides information, advice and resources to assist in developing increased loan origination. PRMI is the first mortgage company in the nation to incorporate these partners simultaneously for the benefit of their originators. "Our branch partners at PRMI know that it is our constant focus to bring additional value to our relationship," says Dave Zitting, CEO and president of PRMI. "Our partnership with Mortgage Success Source is a valuable asset in meeting that goal." Mortgage Success Source is the umbrella company of a recent strategic partnership between Mortgage Market Guide, LoanToolBox and The Duncan Group. The combined companies feature the talents of industry leaders Todd Duncan, Barry Habib, Sue Woodard, Greg Frost and Jim McMahan. Each company has developed products that help originators retain clients and win new business. Under the terms of the agreement, PRMI partners will have free and complete access to the following MSS products and services: •Mortgage Market Guide—delivering real-time, easyto-understand market data, commentary and advice. •LoanToolBox PlatinumPro. An automated marketing solution, PlatinumPro helps originators communicate more effectively with current and potential customers with database management, creative presentation and streamlined automation. •Full LoanToolBox Suite. PRMI branches will have six months free access to the full LoanToolBox suite of tools. LoanToolBox includes the Pyramid of a Complete LO training, a Media Center, News & Events, and message boards. •Training conference calls. PRMI branches will participate in training calls every six weeks with mortgage consultants in the business. PRMI branches will also have discounted access to the following MSS tools: •Mortgage Mastery University. The Duncan Group's Mortgage Mastery University is an online training tool for mortgage originators featuring an extensive training curriculum. •Certified Scripts for Success. Jim McMahan's Certified Scripts for Success is a comprehensive system aimed at educating mortgage originators on "what to say." PRMI, based in Salt Lake City, Utah, was founded by Dave Zitting, Jeff Zitting and Steve Chapman in 1998. Serving all segments of the market, PRMI is a privately-held, debt-free company that focuses primarily on the retail production of traditional mortgage products. For more information, call (800) 255-2792 or visit www.primeres.com.