Primary Residential Mortgage Inc. partners with Mortgage Success Source to provide training and tools to branchesMortgagePress.comMortgage Market Guide, LoanToolBox, The Duncan Group
Effective immediately, Primary
Residential Mortgage Inc. (PRMI) has partnered with Mortgage
Success Source (MSS) to provide PRMI branches nationwide with
training and marketing resources. MSS provides information, advice
and resources to assist in developing increased loan origination.
PRMI is the first mortgage company in the nation to incorporate
these partners simultaneously for the benefit of their
"Our branch partners at PRMI know that it is our constant focus
to bring additional value to our relationship," says Dave Zitting,
CEO and president of PRMI. "Our partnership with Mortgage Success
Source is a valuable asset in meeting that goal."
Mortgage Success Source is the umbrella company of a recent
strategic partnership between Mortgage Market
Guide, LoanToolBox and
The Duncan Group. The
combined companies feature the talents of industry leaders Todd
Duncan, Barry Habib, Sue Woodard, Greg Frost and Jim McMahan. Each
company has developed products that help originators retain clients
and win new business.
Under the terms of the agreement, PRMI partners will have free
and complete access to the following MSS products and services:
•Mortgage Market Guide—delivering real-time,
easyto-understand market data, commentary and advice.
•LoanToolBox PlatinumPro. An automated marketing solution,
PlatinumPro helps originators communicate more effectively with
current and potential customers with database management, creative
presentation and streamlined automation.
•Full LoanToolBox Suite. PRMI branches will have six months
free access to the full LoanToolBox suite of tools. LoanToolBox
includes the Pyramid of a Complete LO training, a Media Center,
News & Events, and message boards.
•Training conference calls. PRMI branches will participate
in training calls every six weeks with mortgage consultants in the
PRMI branches will also have discounted access to the following
•Mortgage Mastery University. The Duncan Group's Mortgage
Mastery University is an online training tool for mortgage
originators featuring an extensive training curriculum.
•Certified Scripts for Success. Jim McMahan's Certified
Scripts for Success is a comprehensive system aimed at educating
mortgage originators on "what to say."
PRMI, based in Salt Lake City, Utah, was founded by Dave
Zitting, Jeff Zitting and Steve Chapman in 1998. Serving all
segments of the market, PRMI is a privately-held, debt-free company
that focuses primarily on the retail production of traditional
mortgage products. For more information, call (800) 255-2792 or