iEmergent introduces mortgage market forecasts and analytic tools for mortgage lendersMortgagePress.comincrease market share, forecast mortgage opportunity
Enhances effectiveness of marketing
iEmergent, a Des Moines,
Iowa-based market research, forecasting and advisory services firm
for the financial services, mortgage and real estate industries,
introduced its suite of Market Manager reports that enable lenders
to better understand their primary markets, improve efficiency and
increase market share.
iEmergent's primary product lines are derived from unique market
metrics that calculate where and what types of lending
opportunities exist, enabling lenders and brokers to anticipate and
forecast mortgage opportunity. Through iEmergent's mortgage lending
forecasts, market comparisons and measurements, financial
institutions can identify and quantify the current potential
lending opportunities in markets throughout the United States, the
growth rates of mortgage lending in the future and how those
opportunities are changing in individual markets.
The core market analysis reports offered by iEmergent
•Mortgage Opportunity and Velocity Table (MOV) provides
mortgage forecasts ranging from one to five years and includes the
full range of iEmergent's proprietary market metrics, which
quantify purchase volume projections, mortgage conversion rates and
the velocity and density of mortgage growth in specific markets and
for multiple market segments. The Market Position MOV (MP-MOV)
incorporates market share and Market Position Score metrics to
provide a more comprehensive and strategic view of a lender's
•Mortgage Opportunity Totals Table (MOT) projects a range of
refinance and total market volumes for individual markets according
to iEmergent's refinance relationship ratios.
•Mortgage Opportunity Distribution Table (MOD) is a
comprehensive forecast and comparison table showing the
distribution of purchased mortgage loan projections for individual
homebuyer segments in each market.
•Market Performance and Growth Model (MGM) is a simple
business modeling tool that links mortgage market forecasts and
analytics to 10 key business management, performance and growth
drivers. The MGM provides a balanced and intuitive five-year
planning model that is essential for financial, market and sales
managers facing critical decisions about the future of their
markets and organizations.
•Market Power Maps are a comprehensive set of interactive
maps that visually illustrate market potential and growth and are
included with all Market Manager reporting tools.
For more information, visit www.iemergent.com.