iEmergent introduces mortgage market forecasts and analytic tools for mortgage lendersMortgagePress.comincrease market share, forecast mortgage opportunity Enhances effectiveness of marketing efforts iEmergent, a Des Moines, Iowa-based market research, forecasting and advisory services firm for the financial services, mortgage and real estate industries, introduced its suite of Market Manager reports that enable lenders to better understand their primary markets, improve efficiency and increase market share. iEmergent's primary product lines are derived from unique market metrics that calculate where and what types of lending opportunities exist, enabling lenders and brokers to anticipate and forecast mortgage opportunity. Through iEmergent's mortgage lending forecasts, market comparisons and measurements, financial institutions can identify and quantify the current potential lending opportunities in markets throughout the United States, the growth rates of mortgage lending in the future and how those opportunities are changing in individual markets. The core market analysis reports offered by iEmergent include: •Mortgage Opportunity and Velocity Table (MOV) provides mortgage forecasts ranging from one to five years and includes the full range of iEmergent's proprietary market metrics, which quantify purchase volume projections, mortgage conversion rates and the velocity and density of mortgage growth in specific markets and for multiple market segments. The Market Position MOV (MP-MOV) incorporates market share and Market Position Score metrics to provide a more comprehensive and strategic view of a lender's competitive position. •Mortgage Opportunity Totals Table (MOT) projects a range of refinance and total market volumes for individual markets according to iEmergent's refinance relationship ratios. •Mortgage Opportunity Distribution Table (MOD) is a comprehensive forecast and comparison table showing the distribution of purchased mortgage loan projections for individual homebuyer segments in each market. •Market Performance and Growth Model (MGM) is a simple business modeling tool that links mortgage market forecasts and analytics to 10 key business management, performance and growth drivers. The MGM provides a balanced and intuitive five-year planning model that is essential for financial, market and sales managers facing critical decisions about the future of their markets and organizations. •Market Power Maps are a comprehensive set of interactive maps that visually illustrate market potential and growth and are included with all Market Manager reporting tools. For more information, visit www.iemergent.com.