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iEmergent introduces Mortgage Opportunity Zone reports for mortgage lenders

National Mortgage Professional
Oct 19, 2008

iEmergent, a Des Moines, Iowa-based market research, forecasting and advisory services firm for the financial services, mortgage and real estate industries, introduced its Mortgage Opportunity Zone (MOZ) reports that enable lenders to examine current and future mortgage lending opportunities in particular communities and neighborhoods. iEmergent's MOZ reports help lenders to better understand and quantify the transaction dynamics of their primary markets, improve efficiency and increase market share at even the branch level. iEmergent, a Des Moines, Iowa-based market research, forecasting and advisory services firm for the financial services, mortgage and real estate industries, introduced its Mortgage Opportunity Zone (MOZ) reports that enable lenders to examine current and future mortgage lending opportunities in particular communities and neighborhoods. iEmergent's MOZ reports help lenders to better understand and quantify the transaction dynamics of their primary markets, improve efficiency and increase market share at even the branch level. iEmergent's MOZ reports are derived from long-term historical behaviors and unique market metrics that forecast where and what types of lending opportunities exist within each zone (i.e. communities, towns and neighborhoods) and how they are expected to shift and change. Through iEmergent's MOZ forecasts, financial institutions can identify and quantify the current potential lending opportunities within reach of specific branches in their operating regions, determine the measurable value of each branchs opportunity and identify the potential growth rates of mortgage lending in the future in order to track the market effectiveness of each branch or region and make decisions about resource allocation. "iEmergent's MOZ reports help originators pinpoint the location, size, density and growth rates of mortgage lending opportunities within their current lending footprints, and explore how to grow or shrink those footprints in the future. In line with the upcoming MBA Annual Convention theme of 'Winning Strategies for the New Age,' our metrics help lenders make opportunity-based and fact-driven decisions about their specific growth strategies and improve their loan acquisition efficiencies in their primary source markets," said Dennis Hedlund, founder and president of iEmergent. "Our customized MOZ reports enable financial institutions to get a more detailed snapshot of how each branch is performing within its proximity markets and how effectively they can potentially perform in following quarters. This enables lenders to plan their marketing efforts more strategically in order to boost productivity and profitability." The reporting tools available through iEmergent are based on various criteria, including national, state, county or local geographic locations and all types of loan products and borrower segments, such as FHA lending, loan sizes, race, income ranges and gender. For more informaiton, visit www.iemergent.com.    
Published
Oct 19, 2008
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