Interthinx launches “Edu-tainment†Webisode seriesMortgagePress.comInterthinx, loan compliance, webisodes, FHA lending, fraud, Kristi Kennelly, Kevin Coop
Interthinx has launched a new, Web-based video series that
combines levity with serious information for lenders about loan
compliance. The series is made up of short "Webisodes" that use
comedy to draw attention to important compliance information. The
Interthinx team will first focus on FHA lending, fraud, and
compliance. Interthinx is the leading provider of proven risk
mitigation, fraud detection, and regulatory compliance for the
residential mortgage industry and has a history of providing
compelling video-based edu-tainment.
"As we have shown in the past with programs like Fraud Angels
and FSI: Fraud Scheme Investigation, taking an out-of-the-ordinary
approach to video communication can be significantly more
effective," said Kristi Kennelly, director of marketing for
Interthinx. "If you can't get a lender to tune into important
messages relating to training, compliance and fraud, then your
approach is ineffectual and lenders are left vulnerable. This is
material they'll actually enjoy watching and will hopefully
initiate quality assurance discussions and kick off training
sessions."
The webisodes are parodies of old films with new,
compliance-related storylines and dialogue replacing the original
scripts. "Attack of the FHA Loan Files" is the first webisode of
the series and is available now at www.Interthinx.com. Additional
Webisodes from different film genres containing more specific
information and compliance tips will follow every few weeks.
"Lenders understand that loan compliance is a serious issue and
non-compliance can cut them out of a very valuable mortgage
market," said Kevin Coop, CEO of Interthinx. "We need to get the
attention of risk managers, other executives, and employees and let
them know that loan quality is a complex and crucial matter that
requires their attention. To be truly effective, we must do it in a
way that informs them, entertains them, and motivates them to share
information."
For more information, visit www.interthinx.com or www.iso.com.
