Fiserv enhances market approach and launches new brand identity MortgagePress.comFiserv, enhanced market approach, brand identity, CheckFree, Jeffery Yabuki
Fiserv Inc., a global provider of financial services technology
solutions, has unveiled an enhanced market approach and new brand
identity, affirming the company's commitment to its clients and to
leading the transformation of financial services technology. These
moves represent a further acceleration in Fiserv's singular
approach to the market and to anticipating client demands within a
rapidly changing environment. The full integration of CheckFree's
electronic commerce operations within Fiserv has been a catalyst to
drive increased innovation and focus the power of Fiserv's
cumulative expertise on helping clients grow their business and
"Our enhanced market approach and vibrant new identity are
reflective of the significant change occurring within the financial
services industry. We have the expertise, resources and scale to
lead this transformation," said Jeffery Yabuki, Fiserv president
and chief executive officer. "Fiserv provides processing technology
solutions for more financial institutions than anyone in the world.
That scale, combined with our market-leading products and services,
uniquely positions us to lead the development of next-generation
solutions that will transform the way financial services are
The company's organizational structure has been aligned to
streamline Fiserv's market approach, accelerate product innovation
and make it easier for clients to access the full breadth of Fiserv
solutions. All of the company's businesses have been unified under
the new brand and report through two primary operating divisions
led by Steve Olsen, former CheckFree chief operating officer and
now Fiserv group president, and Tom Warsop, Fiserv group president.
This structure will enable further integration of client
relationship management and product development efforts.
"We have aligned our organization in order to provide unique
solutions that are responsive to the shifting needs of a dynamic
market," said Yabuki. "Our leadership is committed to delivering
what clients need--when they need it."
"We are also preparing for a new digital frontier in banking and
electronic commerce that will require unprecedented levels of data
analytics and information exchange across the entire spectrum of
banking solutions. Leveraging the power of the entire Fiserv
portfolio will enable our clients to capture these new
opportunities and therefore, deliver a more personalized and
profitable experience to their customers," said Pete Kight, Fiserv
vice chairman and founder of CheckFree. "Fiserv processes more
relational financial services data than any other third party in
the world. We intend to provide this advantage to our clients in
ways that will replace last year's technology costs with tomorrow's
primary source of profitable revenue growth."
Fiserv's portfolio of technology solutions spans payments,
processing services, risk and compliance, customer and channel
management, and business intelligence and optimization for clients
in financial services, wealth management, telecommunications,
insurance, energy, retail, health and many other industries.
For more information, visit www.newfiserv.com.