Skip to main content

AllRegs provides NAMB members with federal compliance version of AllRegs Online

National Mortgage Professional
Feb 25, 2009

“Bringing Hope Home” outreach campaign targets at-risk homeownersMortgagePress.comHOPE NOW, Bringing Hope Home, outreach campaign, Queen Latifah, Wyclef Jean, Angie Martinez HOPE NOW has launched its "Bringing Hope Home" outreach campaign with several celebrities, including Queen Latifah, Wyclef Jean and New York City radio personality Angie Martinez. The campaign is designed to raise awareness about the foreclosure problems facing families and the resources available to help them avoid losing their homes. The campaign kicked off with a bus tour in Newark, New Jersey and is slated to continue with celebrities in three additional cities: Atlanta, Miami and Cleveland, with the hope that the format will be duplicated in more cities in the near future to maximize the number of homeowners reached. The "Bringing Hope Home" foreclosure prevention initiative is allowing celebrities with a personal connection to their hometowns, and a genuine concern for the homeowners affected by the nation's foreclosure crisis, to become involved in a vital outreach effort that comes at a critical time in the country's history. "The idea is to lend a hand, to reach people that the mortgage industry has not been able to reach. I am going to take the message as broadly as I can to say, don't hide from mortgage troubles. Talk with your lender, go to a HUD certified housing counselor, or call the Homeowners Hope Hotline at (888) 995-HOPE. There is hope, there is help. It's free and all you have to do is pick up the phone and you may be able to save your home," said Queen Latifah. The campaign, which features an intensive six-week effort in each city, includes a celebrity bus tour, the airing of a 30-min. educational video, narrated by Queen Latifah; radio programming designed to educate homeowners of their options; and phone and direct mail with the end goal of bringing homeowners to a workshop where they can meet with their mortgage lender and local counseling organizations face-to-face. The campaign supports efforts to expand outreach efforts by leveraging the star power of select celebrities to reach a broader group of at-risk homeowners and encouraging them to contact their loan servicer and to seek foreclosure prevention counseling. Faith Schwartz, HOPE NOWs executive director says that people cannot just ignore the problem and hope it goes away. "The worst thing people can do when faced with problems making their mortgage payments is nothing. If you do nothing you will lose your home," she said. "Half of all foreclosures happen to people who never asked for help. Were here to tell them that help is just a phone call away." The "Bringing Hope Home" campaign is being supported through a grant from Fannie Mae's Office of Community and Charitable Giving. Fannie Mae has been an active partner in the HOPE NOW effort since its inception and the grant provided for the "Bringing Hope Home" campaign is an extension of this continued support and the company's overall efforts to prevent foreclosures and keep people in their homes. For more information, visit www.hopenow.com.
Published
Feb 25, 2009
loanDepot And mellohome Introduce Home Services Bundle

loanDepot, Inc. and its sister company mellohome are launching a proprietary bundle of home buying and selling services.

Industry News
Jul 30, 2021
Gateway Mortgage Surpasses 165 Mortgage Centers With 10 New Additions

Gateway Mortgage reported significant growth in the company, prompting it to open 10 new locations across Colorado, Idaho, Oklahoma, Texas, Oregon, and Wyoming.

Industry News
Jul 30, 2021
FHFA Requires 30-Day Notice Prior To Eviction

Wednesday, the Federal Housing Finance Agency (FHFA) announced that tenants of multi-family properties must be given 30 days notice to vacate before the tenant is required to leave the premise.

Industry News
Jul 29, 2021
Houston-Based Stewart Acquires Title First Agency

Ohio-Based Agency Has 20 Offices And Operates in 32 States

Industry News
Jul 28, 2021
Planet Home Lending Reports Total Origination Volume Of $6.8B In Q2 2021

Planet Home Lending's total origination volume reached $6.8 billion in Q2 2021, up 77% from $3.9 billion in Q2 2020.

Industry News
Jul 22, 2021
FHFA Ends Controversial Refinance Fee

The FHFA announced that Fannie Mae and Freddie Mac will eliminate the Adverse Market Refinance Fee for loan deliveries, starting August 1, 2021.

Analysis and Data
Jul 19, 2021