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AllRegs and Mortech offer best execution pricing and guideline solution for mortgage brokers
Apr 24, 2009

In the competitive mortgage landscape, mortgage originators, lenders and brokers all need to be well-equipped with the best tools available. Finding the right product at the right price with correct guidelines is a burdensome task. AllRegs, an information management provider for the mortgage industry, has announced the availability of Leadmark, a Web-based product and pricing engine, lead management and guideline solution. This innovative technology is available at a monthly price which is easily affordable by lenders and brokers alike. The Leadmark product, created by Mortech, a mortgage technology software company specializing in daily pricing, product decisioning and lead management, is targeted to smaller mortgage businesses and any other online mortgage lead purchasers. Leadmark offers best execution pricing for products from the top wholesale investors in the industry. Leadmark provides access to a lead aggregator, product guidelines and lead management tools in one automated and simple system, making it the first offering of its kind. The product and pricing engine can be used solely for those in need of an easy way to price loans, or combined with lead management features. More specifically, a key feature of Leadmark is the ability to integrate seamlessly with one of a variety of Internet lead aggregators. "We designed Leadmark as a simple yet powerful solution for lenders looking to price and manage leads. By incorporating AllRegs' guidelines into the new solution, we're confident the system can be adopted by any sized organization," said Don Kracl, president of Mortech. "Mortgage professionals have enough hurdles today; Leadmark gives lenders the resiliency they need to maximize profits." "Now more than ever, it is important to support small mortgage organizations and mortgage broker shops with business generation, and we believe that Leadmark is the next great resource in their toolkit," said Dan Thoms, senior vice president of AllRegs. "The small guys deserve the same powerful tools that large mortgage organizations have to do their business. Leadmark levels the playing field for the small mortgage banker and mortgage broker." Not only does Leadmark have the ability to provide critical visibility into lenders' pipelines, but users will be able to purchase additional leads from lead aggregators since the service can free up a substantial amount of a lenders time, providing a lucrative opportunity for lead aggregators. With up to five users on the system, Leadmarks features include the following: • Price loans accurately through Mortech's best execution pricing engine • No setup fees or contract required • Integrates seamlessly with lead aggregators • Receive or send automated notifications of daily rates through RateTracker • Create e-mail campaigns to stay in contact with prospects throughout the sales cycle • Receive pricing details with add-in adjustments and company profit details • Integrated product guidelines from AllRegs LoanLibrary • Tiered pricing levels from $150 up to $450 per month For more information, visit  
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