Improved lead management and loan pricing come to Zillow Mortgage Marketplace from Leads360 and LoanSifter MortgagePress.comZillow Mortgage Marketplace, Leads360, LoanSifter, Jeff Solomon, sales leads, Bruce Backer
Following the opening of the Zillow Mortgage Marketplace,
thousands of consumers have been turning to Zillow.com to help them
find the right home loan to meet their needs. Until now, mortgage
professionals have been limited in serving Zillow users due to
inefficient and time consuming processes associated with manually
responding to inquiries. Leads360, a leader in lead management
software, and LoanSifter, a product and pricing engine, provide the
best solution for mortgage professionals using Zillow Mortgage
"Zillow has the potential to be an affordable source of new
business for mortgage professionals, but until now it has been time
consuming to respond to consumer inquires manually," said Jeff
Solomon, senior vice president of Leads360. "Our partnership with
LoanSifter allows mortgage professionals to leverage automation to
work with hundreds of consumers in far less time."
Using Leads360 and LoanSifter together allows mortgage
professionals to automatically receive and respond to new consumer
inquiries from Zillow. These sales leads are automatically stored
in Leads360 where they can be organized, tracked, and followed-up
on. Simultaneously, consumers receive accurate loan quotes on
Zillow, which are generated by LoanSifter's loan pricing engine.
This technology allows mortgage professionals to significantly
increase the volume of consumers that they are able to service, and
the volume of loans that they are able to fund.
"By using Leads360 and LoanSifter, mortgage professionals can
transform Zillow into a major source of business," said Bruce
Backer, president of LoanSifter. "The integrated solution enables
the mortgage professional to provide a greater number of quotes
faster, as well as more options in rates; and borrowers can choose
the loan and lender best for them. This efficient presentation of
market data provides significant benefits for borrowers and
mortgage professionals alike."
For more information, visit www.zillow.com/mortgage,
www.leads360.com or www.loansifter.com.