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National Mortgage Professional Magazine Book Review: Think Reverse! by Atare E. Agbamu, CRMS

Liz Scholz
Jul 06, 2009

Think Reverse! The Complete Guide to Marketing and Originating Reverse Mortgages for Mortgage Professionals and Financial Advisors reflects an impressive level of breadth and depth in reverse mortgage knowledge. Clearly a lot of thought with integrity was clearly put into this work. I found the work impressively researched, well documented and a nicely interwoven range of topics throughout the way. Author Atare E. Agbamu’s expertise as a reverse mortgage loan originator, with real live cases, and his experience as a key industry participant and leader, comes through on each page loud and clear. I appreciate the range of insight offered from the softer side of communicating with clients to the more technical perspectives and information on the products. This book takes complex products and rules and boils them down to very accurate, yet understandable, terms. And now, more than ever, is the importance of ethics in dealing with seniors. Atare provides sound, practical and professional insights into dealing with this very special customer in marketing, meetings and outreach with the right level of integrity and care for the client. Tips on communications, analysis on new market segmentation, and trends to expect were just a few of the many facets of the book that I found interesting. I would highly recommend that anyone interested in getting into the business, or new to the business, and yes, even seasoned veterans, can learn from this book! Kudos to Atare for a fine piece of work that will serve the mortgage industry in very positive ways. For more information on Think Reverse! The Complete Guide to Marketing and Originating Reverse Mortgages for Mortgage Professionals and Financial Advisors, click here. Liz Scholz is chief operating officer and executive vice president of the National Reverse Mortgage Lenders Association. She may be reached by phone at (202) 939-1776.  
Published
Jul 06, 2009
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