Figure Says Pairing AI With Originators Lifted HELOC Conversions 143%
The agent follows up with stalled applicants before returning them to an originator
Figure Technology Solutions says an artificial intelligence agent working alongside loan originators increased funded-loan conversion by 143% compared with originators working alone.
The Sierra-powered agent contacts stalled home equity applicants by voice and text over several days. It helps borrowers complete steps including credit authorization, identity verification, and bank-account linking, then transfers them to an originator to finalize the loan.
The agent is not generating leads or replacing the final borrower conversation. It is working on applications already in the pipeline that might otherwise fail to close.
Figure Reports Higher Pull-Through
In an internal analysis conducted in July, Figure said applicants who interacted with the agent advanced through individual application stages at rates 30% to 52% higher than applicants who did not.
Borrowers who engaged with the agent, either independently or with help from an originator, generated 67% more funded-loan volume. Figure separately reported that combining the agent with originators produced a 143% relative lift in funded-loan conversion compared with originators working alone.
Figure said it plans to offer the integration to partners in its network over the coming months.
Recovering Existing Applications
The workflow addresses a measurable source of pipeline leakage. Average HELOC closings-to-applications pull-through was 49% in 2024, according to the Mortgage Bankers Association’s 2025 Home Equity Lending Study.
Not every unfinished application can or should be recovered. But improving follow-up could help lenders get more production from existing marketing and customer-acquisition spending, particularly as borrowers look to access equity without refinancing low-rate first mortgages.
The agent leaves the originator at the end of the process. It handles repeated outreach and routine application steps before transferring the borrower for finalization.
“The future of mortgage is human-agent synergy,” Figure CEO Michael Tannenbaum said.
For lenders evaluating similar technology, the results also raise practical questions about consent for automated calls and texts, disclosure that the borrower is interacting with AI, the boundaries of licensed activity, and when the system transfers a borrower to a person.
Part Of Figure’s Home Equity Strategy
The deployment fits Figure’s broader effort to increase home equity production across its network.
In August, the company reported that 185 partners using its platform originated approximately 2.6 times the HELOC volume predicted by their pre-Figure production baselines.
The new agent targets a narrower part of that production strategy: getting more existing applicants through the process.
Figure described the deployment as the first U.S. use of Sierra’s Horizon platform, which is designed to conduct longer-running workflows across multiple interactions. It is not Sierra’s first mortgage implementation. Sierra also powers Rocket Mortgage’s digital assistant.