Six key executives at Residential Finance Corporation (RFC) have been “locked up” as participants in the Muscular Dystrophy Association’s (MDA) “Lock-Up” fundraiser in a unique community-wide event that raises funds for Jerry's Kids. This fun, themed program invites local business and community leaders to agree to be "arrested" for having a "big heart". Competing for ‘bail money’ fundraising donations were company President Michael Isaacs, Senior VP and General Counsel David Stein, VP Sales Obi Egbuna, Chief Operating Officer Doug Harris, Chief Financial Officer Darren Fleishman, and VP and Chief Marketing Officer Jessica Manna. RFC’s executives helped raise nearly $9,000 for MDA, topping the mortgage lender’s fundraising goal by 183 percent.
Jessica Manna also chairs teamRFC, the mortgage lender’s Charitable Giving Committee. Manna said, “RFC employees are consistently participating in and supporting many causes to help others. For this fundraiser, we had fun doing a photo shoot depicting our executive team in ‘mock’ mug shots and sending out an appeal seeking ‘bail money’ in the form of donations to the Muscular Dystrophy Association. This is a great cause and we’re very excited by our results in raising such a large amount of money so quickly!
“We utilized social media channels like Twitter, Facebook, and LinkedIn, as well as traditional means such as e-mail marketing and personal requests to our networks to both raise donations and awareness for MDA. To promote healthy competition amongst the executives, we created donation bar-charts with each participant’s mug shot to remind them of their donation status and encourage a little healthy competition,” Manna stated. “While the ‘Lock-Up’ was a fun and morale-boosting fundraiser for our staff who normally spend their days focused on helping people with home mortgage loans, this is a serious cause and we are honored to help support Jerry’s Kids. We all campaigned aggressively for our ‘bail money’ down to the very last minute and we were thrilled to have blown away our fundraising goal to help this worthy cause.”
Funds raised through MDA special events like this help provide expert medical care at MDA clinics; support MDA summer camps for youngsters; repair and purchase wheelchairs, leg braces and communication devices; and support many more services. MDA also funds hundreds of top scientists worldwide seeking treatments and cures for muscular dystrophy and related diseases.
For more information, visit www.residentialfinance.com.
