PriceMyLoan has announced that it is working with Google to provide loan pricing technology for their AdWords Comparison Ads feature, which helps users looking for rate quotes on Google.com to more quickly and easily connect with mortgage lenders that meet their specific criteria. "We're excited to assist Google with our mortgage pricing capabilities," said Gigi Campbell, national sales director for PriceMyLoan. "It's gratifying to know that Google considers our loan pricing technology to be on par with their high standards. We're really looking forward to the new business opportunities that AdWords Comparison Ads can generate for our clients." When users perform searches on mortgage-related terms like "mortgage rates," Comparison Ads will give users the option to enter their specific mortgage loan parameters, such as loan amount, LTV and credit scores. Users are then presented with a list of advertisers who match the specified requirements, and their offerings can be compared across a variety of attributes to help them find the ones that suit them best. If the user requests a connection, Google notifies the lender and provides an anonymous phone number through which that user can be contacted. PriceMyLoan will supply loan pricing data for this new mortgage pricing feature. Lenders using PriceMyLoan are eligible to have their companies appear in the AdWords Comparison Ads tool with the most current rates and pricing that they offer. For more information, visit www.pricemyloan.com.