PriceMyLoan and Leads360 announce joint integration

PriceMyLoan (PML) and Leads360 have announced the completion of a bi-directional integration between their respective solutions. The integration combines PriceMyLoan's automated underwriting and loan pricing engine with Leads360's lead management software to provide mortgage lenders with a powerful platform for tracking, managing and qualifying mortgage leads. "Lenders are looking for more effective ways of generating business, and lead management is a crucial part of their growth strategy," said Gigi Campbell, national sales director for PriceMyLoan. "But lead management is more complex than most lenders realize. Given the increasing role of the internet in mortgage lending, lenders need to provide consumers with a sales experience that is dynamic and meets their heightened expectations." The combined capabilities of Leads360 and PriceMyLoan allows lenders to drive their sales process more effectively by receiving and distributing leads in real-time, instantly checking every lead for loan eligibility and pricing, and providing an optimized customer service experience. Lenders can then provide an instant and targeted sales offer, one that closely matches what the consumer is looking for. "We want to streamline the sales process and increase the number of sales leads that become funded loans," said Jeff Solomon, founder and senior vice president of Leads360. "The robust integration that we created with PriceMyLoan works towards this goal by seamlessly embedding a powerful automated underwriting and pricing engine into the front end of the sales process to enable our mutual clients." For more information, visit www.pricemyloan.com or www.leads360.com.