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LoanSifter adds Rob Withers as VP of product development
May 11, 2010

LoanSifter, a provider of Web-based loan product eligibility and pricing tools for banks and credit unions, has announced the hiring of Rob Withers as vice president of product development. Withers will help architect new pricing engine solutions while enhancing LoanSifter's existing product offering. Withers is a veteran technologist with extensive experience in software development and product management and a deep understanding of secondary marketing workflow and product content management in a multi-investor environment. He has expertise in a wide variety of lending business models and adapting software solutions to the needs of any given lender. Most recently, Withers was vice president of client services for Optimal Blue, where he played an instrumental role in the company's growth and designed, developed or managed a number of integration projects and Web solutions. Prior to Optimal Blue, Withers was a software engineer at Sollen Technologies, one of the early pioneers of managed mortgage product data inside a rules-based engine. "In today's environment, there remains an incredible demand for effective solutions that can adapt to any given lender's business model regardless of size, channels of business, or secondary loan delivery type," Withers said. "I look forward to harnessing the power of LoanSifter's agile software development team and supporting it with a measured approach to product research, design, testing and release." For more information, visit  
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