BluFi Direct Mortgage Names Ronald S. Zaccaria as VP of Sales

BluFi Direct Mortgage Names Ronald S. Zaccaria as VP of Sales

November 4, 2010

BluFi Direct Mortgage has appointed Ronald S. Zaccaria vice president of sales. Zaccaria will focus on business development and building “best in class” customer service support for the online mortgage company. Zaccaria has more than 17 years experience in developing high-performing sales organizations with a strong background in retail call center platforms. He previously held positions at Novastar Mortgage and GMAC/RMC as vice president of sales, as well as at Innovative Mortgage Capital as senior vice president of sales.
“Ron’s successful track-record of developing winning sales teams that make customer service the highest priority make him a valuable addition to our executive team,” says BluFi Chief Executive Officer John Lee. “His vast knowledge of the mortgage industry and experience in building highly successful call center platforms will be beneficial to BluFi as we plan for explosive growth in 2011.”
BluFi is one of the fastest growing online direct lenders due to its no sales commission structure, low rates and fees, and refreshingly different approach to home loans. The underwriting is handled by BluFi in house, enabling a loan to be underwritten in 24 hours or less. BluFi can also provide clients with an on-the-spot pre-qualification.
“It’s exciting to join a team with a strong entrepreneurial spirit, dedicated employees and so many opportunities for business development,” said Zaccaria. “As we position ourselves for rapid growth, our focus will be on exceptional customer service by offering extremely competitive pricing, streamlined processes and innovative solutions to meet customers’ needs. I look forward to being part of an industry leading organization.”
BluFi has expanded swiftly due to its unique approach to the mortgage process. Each department at BluFi assigns a team member to a specific client to form a BluFi closing team focused on providing a superior loan experience, ensuring the lowest rates and fees available, and funding the loan fast—typically within 25 days or less. BluFi continues to hire and train mortgage bankers and operations personnel.
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