Tree.com Announces the Acquisition of SurePoint Lending – NMP Skip to main content

Tree.com Announces the Acquisition of SurePoint Lending

Nov 16, 2010

Tree.com Inc., the parent company of LendingTree LLC,  has announced that its subsidiary, LendingTree Loans, has signed a definitive agreement to acquire assets of Louisville, Ky.-based SurePoint Lending, a d/b/a of First Residential Mortgage Network Inc. The acquisition is expected to close in the first quarter of 2011, with terms subject to various closing conditions. A LendingTree network lender for 11 years, SurePoint has originated more than $10 billion in closed loans since inception and was named the number one refinance lender on the LendingTree network in 2009. Headquartered in Louisville, Ky., SurePoint has nearly 500 employees, including more than 300 licensed loan officers, and operates branch locations in Nashville, Tenn.; Tampa and Indianapolis. “SurePoint’s history on the LendingTree network and commitment to customer satisfaction make them exactly the right partner to help us scale and grow share at LendingTree Loans,” said Doug Lebda, chairman and chief executive officer of Tree.com. “Saul and Jordan Pohn have done a great job building a profitable business and a talented team, and we’re thrilled to welcome them to the Tree.com family. This acquisition is a key component of our aggressive growth strategy for LendingTree Loans, which also includes expanding our team of loan officers headquartered in Irvine, Calif., increasing our marketing spend, and continuing to invest in process and technology to meet both regulatory requirements and our customers’ needs.” Tree.com will pay SurePoint shareholders an aggregate purchase price of $6 million in cash and contingent consideration up to an aggregate additional $17 million pursuant to earn out provisions over the next three years. Tree.com was advised in the transaction by Petsky Prunier LLC. “We’re excited to formally join LendingTree Loans and are confident this move will enable us to expand our lending footprint and grow share,” said Saul Pohn, principal and president of SurePoint Lending. “Our business has been built on a commitment to providing competitive rates and excellent customer service, and we look forward to leveraging the LendingTree brand and fulfilling on the LendingTree mission of helping customers make smart loan decisions." For more information, visit www.tree.com.
About the author
Published
Nov 16, 2010
Congress Nears Final Vote On 21st Century ROAD to Housing Act

Senate voted 87-8 to advance House-amended package, with final votes expected in coming days

Jun 17, 2026
Florida Pending Sales Signal Strong Summer Housing Market

Closed sales rise for a ninth straight month as inventory gives buyers more negotiating power

Jun 16, 2026
Trump Taps Former CFPB Deputy Brian Johnson To Lead Bureau

MBA backs the nomination as lenders await clarity on the future direction of consumer finance regulation under the Trump administration

Jun 12, 2026
Trump Names FHFA Director Bill Pulte Acting Director Of National Intelligence

FHFA director will continue overseeing Fannie Mae and Freddie Mac while serving as acting director of national intelligence

Jun 02, 2026
Realtor.com Launches AI Home Search Platform Built With Google

New RealAssist tool combines AI, affordability guidance and Google Maps data to engage buyers before they reach lenders

Jun 02, 2026
Another MLS Challenges Zillow In Fight Over Listing Visibility

Realtracs joins MRED in pushing back on Zillow's listing policies, a battle with potential implications for the broader homebuying and mortgage ecosystem

May 29, 2026