LendingTree has announced that it was named the recipient of six 2010 LEADER Awards, including Best Lead Quality and Best Conversion. The awards recognize LendingTree’s commitment to providing partners with best-in-class lead quality and customer service to help grow their businesses. In the lending category, LendingTree won the following awards: ►Best Lead Quality ►Best Conversion ►Best Value ►Best Customer Service ►Best Transparency ►Best Compliance “We’re honored to be recognized as the source of the lending industry’s best leads by LeadsCouncil, an industry organization made up of our talented colleagues and peers,” said Doug Lebda, chairman and chief executive officer of LendingTree. “At LendingTree, we invest significant time and technological resources to ensure we’re providing high quality leads and unparalleled service to our partners in the lending category and in verticals such as insurance, online education, and home services. In 2011, we’ll be taking this commitment to customer service a step further by providing current lenders ’click-to-buy’ capabilities based on lead volume analysis and introducing a new system to allow small brokers to participate in the LendingTree exchange.” The LEADER Awards were presented by LeadsCouncil, an independent industry organization dedicated to advancing online lead generation. The LEADER Awards program was created to highlight top organizations in online lead generation across categories including lending, education, and lead generation technology partners. Award winners were selected based on votes from lead buyers and lead sellers within the industry. “Our lead buying members in the lending industry have clearly spoken,” said Dave Wengel, co-founder of the LeadsCouncil. “We would like to congratulate LendingTree on this impressive showing and thank our lead buying members for continuing to make online lead generation an important part of their customer acquisition process.” For more information, visit www.lendingtree.com or www.leadscouncil.com.
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