LeadPoint, an online exchange facilitating lead transactions between buyers and sellers, has announced that the company has completed the rollout of their proprietary LeadClass Quality Scoring System for mortgage leads. The LeadClass Quality Scoring System benefits buyers by segmenting mortgage leads based on their expected level of performance and allowing buyers to bid on these individual segments. With this improved segmentation buyers are better able to acquire the leads that best suit their operational needs. LeadClass rewards top marketing sources with improved monetization of higher performing leads.
"LeadClass has provided a huge win for our marketing department," said Matthew Dohman, president of Optimum First Mortgage. "The increased transparency in quality has improved our effectiveness in purchasing leads. LeadClass delivers on its promise as we are able to see clear performance differences between LeadClass bands and are able to better optimize our marketing budget."
Since its inception, LeadPoint has facilitated nearly 15 million lead transactions.
"We are very excited to launch LeadClass in mortgage," said LeadPoint Chief Executive Officer Marc Diana. "The mortgage lead industry has struggled since the downturn in the housing market starting in 2007. The challenging environment has unfortunately caused a lack of innovation in the category. LeadClass for mortgage leads is a win for the industry and has been instrumental in helping us grow this segment."
For more information, visit www.leadpoint.com.