Skip to main content

LeadPoint Launches LeadClass Quality Scoring System

Jan 11, 2011

LeadPoint, an online exchange facilitating lead transactions between buyers and sellers, has announced that the company has completed the rollout of their proprietary LeadClass Quality Scoring System for mortgage leads. The LeadClass Quality Scoring System benefits buyers by segmenting mortgage leads based on their expected level of performance and allowing buyers to bid on these individual segments. With this improved segmentation buyers are better able to acquire the leads that best suit their operational needs. LeadClass rewards top marketing sources with improved monetization of higher performing leads. "LeadClass has provided a huge win for our marketing department," said Matthew Dohman, president of Optimum First Mortgage. "The increased transparency in quality has improved our effectiveness in purchasing leads. LeadClass delivers on its promise as we are able to see clear performance differences between LeadClass bands and are able to better optimize our marketing budget." Since its inception, LeadPoint has facilitated nearly 15 million lead transactions.  "We are very excited to launch LeadClass in mortgage," said LeadPoint Chief Executive Officer Marc Diana. "The mortgage lead industry has struggled since the downturn in the housing market starting in 2007. The challenging environment has unfortunately caused a lack of innovation in the category. LeadClass for mortgage leads is a win for the industry and has been instrumental in helping us grow this segment." For more information, visit www.leadpoint.com.
About the author
Published
Jan 11, 2011
More from
Tech
Fidelity National Financial Names Jason Nadeau As Chief Artificial Intelligence Officer

Nadeau joined Fidelity National Financial in 2018, serving as Chief Digital Officer

May 23, 2024
Planet Home Lending Welcomes New Executive Vice President And Chief Information Officer

Bill Shuler brings a diverse background in IT leadership and mortgage consulting to the role

May 21, 2024
Automation Attracts Investors Who Love Homogenous Loan Pools

Human-free underwriting promises to expand primary and secondary, non-agency markets

May 02, 2024
Raising An Ai Brainchild In The Mortgage Industry

Angel Ai takes on the next five years with a new ‘do and functions to boot

May 02, 2024
NAR Partners With SoFi

NAR members and their clients can receive exclusive rates and discounts on mortgages, student loan refinancing and personal loans.

Apr 09, 2024
How InstaAI Transforms Loan Officers' Efficiency And Performance

By building a first-of-its-kind GenAI solution, InstaMortgage continues to redefine industry standards

May 07, 2024