The Real Estate and Living Media (REALM) Network, the online advertising service of the LPS Real Estate Group have announced a strategic media relationship with Smarter Agent, a provider of mobile real estate applications. This partnership enables the REALM Network to expand its offerings beyond its many thousands of Web sites into the mobile device market.
"We all understand the importance of mobile devices to the future of real estate," said Shiraz Vartanian, general manager of the Real Estate and Living Media (REALM) Network. "Smarter Agent has more than 10,000 apps that are branded to major real estate franchisors, MLSs, brokers and agents. By combining those with the thousands of online sites in the REALM, advertisers are able to expand their reach exponentially. Together, Smarter Agent and the REALM are giving advertisers and their agencies a single, simplified way of reaching real estate-buying target audiences in a way they've never been able to before."
Smarter Agent develops branded mobile applications for real estate organizations that allow their customers to view all MLS listings anytime, anywhere from any mobile device. Through the new arrangement with Smarter Agent, the REALM advertisers can now reach real estate consumers on these mobile devices, as well as online, with a single purchase.
"This new relationship with LPS and the REALM is a perfect strategic fit for us," said Brad Blumberg, chief executive officer of Smarter Agent. "Smarter Agent's location-aware mobile real estate apps have been downloaded more than two million times—that's a very large, target audience of active movers for the REALM's advertisers. Given the larger appeal to advertisers and their expected increase in advertising, our clients and the REALM publishers will benefit from the opportunity to earn more revenue."