American Pacific Mortgage (APM) has announced the release of APMConnect, a new marketing platform which includes a Web-based marketing engine and mobile phone app for both iOS-(iPhone) and Android-based phones. APMConnect will keep loan originators (LOs) connected to their home offices, realtors and customers from wherever they are. The app gives LOs the ability to access and order customized marketing materials and promotional company items, while giving customers and realtors access to mortgage calculators, educational videos and a tool that helps map a route between open houses.
“When our executive team announced APMConnect to our branch managers and bankers, they were all amazed by its capabilities,” said Leif Boyd, SVP of production at American Pacific Mortgage. “These are tools that have never been available to mortgage bankers in this way and will allow them to do their jobs more effectively and efficiently.”
APMConnect allows an LO to quickly order a customized flier for an open house while meeting with a realtor and can have the file emailed to a smart phone, sent to the realtor directly, sent to a local copy store or have hard copies mailed to them. Having these user-fulfilled, customized materials available at their fingertips provides bankers with additional flexibility. Bankers and LOs can create the materials when they are thinking of them and they don’t have to go back to the office. If they are in a meeting with a customer or realtor, they can give them the digital file within minutes.
APMConnect can be customized for each branch office and is free to realtors and customers to download through iTunes and the Android Market. After downloading the app to their mobile devices, customers and realtors can connect directly with their LOs or bankers, archive their personal and client loan information, access a mortgage calculator and watch customer education videos on multiple topics. APMConnect also provides an open house mapping feature. Customers and realtors plug in the houses they want to visit and the app will map the best route using Google Maps.
