Laboring Over Ineffective Marketing

Now is a great time to get back to basics and to reassess the core strategies of your business. Don’t work harder, work smarter. Let’s look at methodologies that top-producing loan originators (LOs) incorporate into their business for ongoing success: ►Consistent, quality communications ►Post-close customer retention programs ►Stay-in-touch programs for past customers ►Weekly partner communications and updates ►Lead management automation ►High-impact direct mail and e-mail templates ►Time-sensitive, actionable database alerts ►Effective content ►Variable data printing and boutique formats Mary Beth Doyle is founder of LoyaltyExpress and continues to lead all aspects of creative and sales initiatives at the company. Her critical eye for detail, analytics, and design steers the direction of new product offerings, services, and corporate relationships. Nationally, Mary Beth has been recognized by Executive Women International as a top achiever in business. Previously, she held several executive-level positions for major data mining and business intelligence companies (internationally) as well as owning and operating start-up and consulting companies in the print and fashion industries.