GSF Mortgage Announces CRM Partnership with ARG Interactive

GSF Mortgage has announced that it has formed a partnership with ARG Interactive, a marketing technology company offering automation and interactive Web site solutions to mortgage companies, banks and credit unions. “We are consistently looking for ways to engage and get closer to our customers,” said GSF Mortgage Chief Operating Officer Chad Jampedro. “And we are extremely pleased to develop this business relationship with ARG Interactive as part of this concerted effort.” Jampedro said ARG’s proprietary customer retention management (CRM) system, marketing automation and lead generation technologies are the best in acquiring new customers and retaining existing customers. “ARG’s customized solutions suit our needs specifically for the mortgage industry," said Jampedro. "Having a solution to parallel our needs is just what we were looking for.”