Alec Cheung to Lead eLynx Marketing Team – NMP Skip to main content

Alec Cheung to Lead eLynx Marketing Team
May 18, 2012

eLynx has announced that it has hired Alec Cheung to serve as vice president of marketing. Cheung will oversee product planning and management, internal and external marketing communications, brand management, and public relations. Cheung will be based in the company’s Cincinnati headquarters. In addition to his duties related to the strategic marketing of products and solutions, he will be responsible for positioning eLynx’s growth strategy, including developing opportunities in new and existing markets.  “Alec is an excellent addition to our team,” said Sharon Matthews, president of eLynx. “His extensive experience in strategic planning and business-to-business marketing has created a proven track record of driving awareness, pipeline, and revenue growth. He will add important capabilities to our executive team as we continue to grow eLynx in the fast-changing and demanding business environment we live in.” Prior to joining eLynx, Cheung held a variety of high-level marketing and communications roles with Convergys over 11 years. Most recently, he was senior director of marketing responsible for assessing existing and potential markets, building relationships with key market influencers, and tracking market intelligence and customer sentiment. Cheung earned a BA in economics from UCLA and an MBA from UCLA Anderson School of Management.  “This is an exciting opportunity to join a company with such experienced leadership and marketing teams,” said Cheung. “eLynx is extremely well positioned to expand its market position and I’m looking forward to the challenge of contributing to that growth.”
May 18, 2012
Nations Lending Teams Up With NBA Legend Dennis Rodman On Integrated Brand Campaign

Nations Lending, a full-service national mortgage lender, announced the launch of its first integrated brand campaign starring NBA Champion and All-Star Dennis Rodman.

Sales and Marketing
Dec 06, 2021
Is The Fabled Rainy Day Here?

Creating, rolling out new products is critical for lenders

Sales and Marketing
Dec 01, 2021
Tok Of The Town? Or A Ticking Bomb?

The Rise Of TikTok In The Mortgage Industry

Sales and Marketing
Nov 29, 2021
Cleveland Cavaliers Partner With Fast For A Streamlined Checkout Service At Rocket Mortgage FieldHouse

Cleveland Cavalier fans can now purchase their favorite team merchandise with the ease of one-click at or while attending games at Rocket Mortgage FieldHouse.

Sales and Marketing
Nov 15, 2021
Finance Of America Reverse Updates Its Brand Assets

Finance of America Reverse announced the launch of its updated brand assets with what the company says, “reflects its modern identity and impactful relationships with customers.”

Nov 12, 2021
How To Build Your Purchase Business As Refis Dry Out

There is no better time to start thinking about building your purchase business as the refinance pool begins to run dry.

Nov 08, 2021