eLynx has announced that it has hired Alec Cheung to serve as vice president of marketing. Cheung will oversee product planning and management, internal and external marketing communications, brand management, and public relations. Cheung will be based in the company’s Cincinnati headquarters. In addition to his duties related to the strategic marketing of products and solutions, he will be responsible for positioning eLynx’s growth strategy, including developing opportunities in new and existing markets.
“Alec is an excellent addition to our team,” said Sharon Matthews, president of eLynx. “His extensive experience in strategic planning and business-to-business marketing has created a proven track record of driving awareness, pipeline, and revenue growth. He will add important capabilities to our executive team as we continue to grow eLynx in the fast-changing and demanding business environment we live in.”
Prior to joining eLynx, Cheung held a variety of high-level marketing and communications roles with Convergys over 11 years. Most recently, he was senior director of marketing responsible for assessing existing and potential markets, building relationships with key market influencers, and tracking market intelligence and customer sentiment. Cheung earned a BA in economics from UCLA and an MBA from UCLA Anderson School of Management.
“This is an exciting opportunity to join a company with such experienced leadership and marketing teams,” said Cheung. “eLynx is extremely well positioned to expand its market position and I’m looking forward to the challenge of contributing to that growth.”