RGA PR and Leading Causes Partner on Mortgage Tech White Papers – NMP Skip to main content

RGA PR and Leading Causes Partner on Mortgage Tech White Papers

NationalMortgageProfessional.com
May 21, 2012

RGA Public Relations has announced a partnership with Leading Causes LLC, a leadership, organizational development and project management consultancy, to produce white papers for the mortgage technology sector of the home finance industry. “We’ve noticed that while there are a number of highly intelligent leaders in our industry, too often the white papers they produce are little more than marketing collateral,” said Rick Grant, president of RGA Public Relations. “Our industry stands to benefit from valuable thought leadership but readers won’t sift through the marketing material to find it. It’s time for a higher standard and we intend to provide it.” The pair has already completed one white paper for a top industry service provider, and will roll out their own on a controversial topic impacting the collateral valuation process by month’s end.  “Our white papers have a more academic bent than is generally seen in other marketing white papers,” said Jeff Schurman, chief executive officer of Leading Causes LLC and editor of the Mortgage Third Party Risk Blog. “Marketing messages may be present, however our conversational writing style and presentation of the material in easy to understand terms minimizes the chance of the paper being perceived by the reader as a marketing pitch.”
Published
May 21, 2012
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