John Marler to Head Marketing and Communications for Bay Equity

Bay Equity Home Loans has announced that John Marler joined the firm as director of marketing and communications, and will be based in Bay Equity’s Portland, Ore. corporate center. His marketing responsibilities include branding, advertising, all forms of print and electronic marketing; as well as multi-media. He directs internal and external communications including media relations and public relations. “With our company’s ambitious growth, John is a key addition, charged with developing and managing the marketing and communications efforts of our business,” said Jon McGovern, managing director of Bay Equity Home Loans. “His extensive experience in growing comprehensive marketing and communications programs is a tremendous asset for Bay Equity.” Prior to joining Bay Equity full-time, Marler was a strategic marketing and communications consultant to Bay Equity—directing the rebranding of the company, the development of Web sites and establishing the initial marketing platform. Previous financial industry positions include serving as senior vice president of communications/investor relations at Pacific Savings Bancorp and senior vice president of marketing and communications at LIME Financial Services where he developed and implemented the strategic marketing plan, distribution system and advertising for a nationwide sales force. Before establishing a consulting firm in 2001, he worked in broadcast journalism as a news anchor, reporter and news executive in numerous cities including New York, Boston, Atlanta and Seattle. He remains an adjunct instructor in new media communication at Oregon State University.