Mortgage Returns has announced the launch of a new retention analysis tool for lenders who need to understand and improve their customer retention rates. Mortgage Returns can now analyze and report on historical customer retention rates for mortgage originators. This allows the company to compare retention rates to industry averages and develop comprehensive marketing plans specifically designed to achieve goals.
“Many lenders have no way to measure their customer retention rates,” said Jim Blatt, CEO of Mortgage Returns. “I’m a believer in Peter Drucker’s philosophy, ‘If you can’t measure it, you can’t manage it.’ Our new retention analysis tool will help lenders to first understand what their customer retention is and then give them the marketing strategies to improve it.”