Amy Ford Named Director of NCOA's Reverse Mortgage Counseling Services Network – NMP Skip to main content

Amy Ford Named Director of NCOA's Reverse Mortgage Counseling Services Network

Jan 25, 2013

The National Council on Aging (NCOA)has announced that Amy Ford has been named director of NCOA’s Reverse Mortgage Counseling Services Network. NCOA is one of nine Reverse Mortgage Counseling Intermediaries approved by the U.S. Department of Housing & Urban Development (HUD) to provide the counseling required for all older homeowners who are considering a reverse mortgage. Also known as Home Equity Conversion Mortgages (HECMs), reverse mortgages allow homeowners aged 62+ to convert a portion of their home equity into cash while they continue to live at home for as long as they’re able. Ford will lead NCOA’s network of trained counselors who help older adults understand the costs and features of different types of reverse mortgages and evaluate the pros and cons of this financial tool for their situation. As the only national aging organization that provides reverse mortgage counseling, NCOA brings a unique approach to helping older homeowners examine all of their options when it comes to staying independent as long as possible. HUD requires that all counselors use NCOA’s free, confidential BenefitsCheckUp service to determine if reverse mortgage clients are eligible for an array of benefits that could help them pay for everyday expenses like food, medicine, and utilities. “NCOA is excited to have Amy join our staff,” said Nora Dowd Eisenhower, senior vice president for economic security at NCOA. “She brings a deep understanding of the critical importance of consumer protections and counseling for older adults who are considering a reverse mortgage. We look forward to Amy leading NCOA’s work to ensure that seniors make smart decisions about how to use their home equity.” Before joining NCOA, Ford worked as a reverse mortgage program specialist at NeighborWorks America, where she facilitated the administration of HECM training to housing counselors at events around the country and online. 
About the author
Published
Jan 25, 2013
More from
Reverse
Finance Of America Gets More Reverse Production From The Same Sales Force

Retail funded-loan count rose 33% from the first quarter with stable sales capacity, while proprietary products gained traction by offering some borrowers more cash than HECMs

Aug 11, 2026
Record Senior Equity Widens Reverse Mortgage Opportunity

Homeowners age 62 and older hold $14.92 trillion in housing wealth, but lenders still face the challenge of turning equity into production

Jul 23, 2026
Finance of America Expands Reverse Mortgage Portfolio With $5.2B MSR Acquisition

Acquisition of approximately 20,000 HECM loans from Onity strengthens the company's servicing platform while establishing a three-year subservicing partnership

Jul 02, 2026
Reverse Mortgage Borrowers Are Showing Up Too Late

GreenPath data suggests more seniors are arriving later in the financial cycle, limiting flexibility for loan structuring

Apr 22, 2026
HECM Volume Rebounds In March But Signals Persisting Reverse Mortgage Slowdown

Endorsements rise month over month, but flat annual volume and growing proprietary competition reshape opportunity for LOs

Apr 07, 2026
Finance Of America Launches Second-Lien Reverse Mortgage Amid Rate Lock-In Demand

New HomeSafe second line of credit targets equity-rich homeowners seeking access to cash without refinancing into higher rates or taking on monthly payments

Apr 02, 2026