New Leads360 Tools Assisting in Increased Conversion Rates – NMP Skip to main content

New Leads360 Tools Assisting in Increased Conversion Rates
Apr 16, 2013

Leads360 has unveiled new software tools that have shown to help lenders increase conversion rates and save money by eliminating sub-par mortgage leads. Leads360’s automated Performance-Based Distribution helps mortgage lenders measure the performance of individual loan officers and then adjusts the assignment of leads to loan officers to increase the chance of converting each prospective borrower into a closed loan. In addition, Leads360’s new Lead Scoring feature helps lenders rate the quality of leads in their pipeline in real time, helping loan officers prioritize leads most likely to convert. Both features are now available within the Leads360 LeadManager platform., a Chicago-based mortgage banker with 80 loan officers located throughout the country, participated in beta testing of Leads360’s Performance-Based Distribution. According to Dale Turken, CEO and president, Leads360’s Performance-Based Distribution is helping’s loan officers respond faster to prospective borrowers.  “The mortgage business is very competitive right now, so we have to be the first lender to contact interested borrowers in order to get the deal,” Turken said. "When combined with Leads360's Dial-IQTM automated dialer solution, our loan officers can get in touch with borrowers faster than our competitors. As soon as that lead hits our system, the lead is in the hands of the loan officer most likely to get the deal closed, and that loan officer is on the phone with the borrower." Leads360’s Lead Scoring feature lets lenders define a “score,” helping them pursue and prioritize the “hottest” leads in their pipeline. “In an increasingly competitive origination market, it is imperative that lenders identify the most qualified and motivated borrowers and contact them quickly, before their competitors do,” said Kelly Booth, Leads360’s mortgage division director. “Performance-Based Distribution and Lead Scoring from Leads360 give lenders the edge to maximize the efficiency of every sales representative and boost productivity immediately. Leads360 can be a real game changer, and the results we’re seeing from customers like are proof of this.”  
Apr 16, 2013
More from
Metaverse & Blockchain Are Hottest Emerging Trends In Real Estate

In 2021, over $31 billion was invested in real estate technology companies.

May 25, 2022
Openn Launches Pilot with bridgeMLS For Sales In California

Agents in Northern California, Bay Area will be able to list property and accept offers using the platform. 

May 24, 2022
All-Cash Offer Fintech Ribbon Expands Into Arkansas

Crye-Leike real estate agency to serve as first partner in the state.

Industry News
May 23, 2022
FirstClose Receives $35M Investment From Lateral

Fintech says it will use the investment to expand its growing financial services footprint.

Industry News
May 18, 2022
Zillow Group Bids Fond Farewell To iBuying

Reports solid 1Q 2022 earnings in part from selling off all but 100 homes left from Zillow Offers unit.

Industry News
May 05, 2022
Offerpad Earnings Continue To Set Records

Digital home buyer and seller reported revenue soared 384% in 1Q 2022 as it sold a record number of houses.

Industry News
May 04, 2022