Leads360 has unveiled new software tools that have shown to help lenders increase conversion rates and save money by eliminating sub-par mortgage leads. Leads360’s automated Performance-Based Distribution helps mortgage lenders measure the performance of individual loan officers and then adjusts the assignment of leads to loan officers to increase the chance of converting each prospective borrower into a closed loan. In addition, Leads360’s new Lead Scoring feature helps lenders rate the quality of leads in their pipeline in real time, helping loan officers prioritize leads most likely to convert. Both features are now available within the Leads360 LeadManager platform.
Providential.com, a Chicago-based mortgage banker with 80 loan officers located throughout the country, participated in beta testing of Leads360’s Performance-Based Distribution. According to Dale Turken, CEO and president, Leads360’s Performance-Based Distribution is helping Providential.com’s loan officers respond faster to prospective borrowers.
“The mortgage business is very competitive right now, so we have to be the first lender to contact interested borrowers in order to get the deal,” Turken said. "When combined with Leads360's Dial-IQTM automated dialer solution, our loan officers can get in touch with borrowers faster than our competitors. As soon as that lead hits our system, the lead is in the hands of the loan officer most likely to get the deal closed, and that loan officer is on the phone with the borrower."
Leads360’s Lead Scoring feature lets lenders define a “score,” helping them pursue and prioritize the “hottest” leads in their pipeline.
“In an increasingly competitive origination market, it is imperative that lenders identify the most qualified and motivated borrowers and contact them quickly, before their competitors do,” said Kelly Booth, Leads360’s mortgage division director. “Performance-Based Distribution and Lead Scoring from Leads360 give lenders the edge to maximize the efficiency of every sales representative and boost productivity immediately. Leads360 can be a real game changer, and the results we’re seeing from customers like Providential.com are proof of this.”