Mortgage Returns has announced the company has launched its TRUE CRM Educational Initiative to train lenders to increase the effectiveness of marketing campaigns and strengthen relationships with their customers, prospects and referral partners. The training curriculum of the educational initiative is based on Mortgage Returns’ TRUE CRM concept (T – Total Database Management, R – Relevant and Automated Marketing, U – Unbiased Reporting, E – Expertise and Advice to Improve Results), which illustrates the limitations of traditional marketing solutions. Participants of the initiative are trained on how to use advanced capabilities that are only available through more comprehensive, modern CRM systems to deliver better results. Highlights of the curriculum are:
►Total database management - provides users the ability to analyze and dissect customer information at the granular level. More than 200 loan details are used including rate, program, payment information, closing date and more.
►Relevant and automated marketing - created using the customer data to focus on specific needs that resonate the most with targeted audiences, such as alternate programs and money-saving opportunities.
►Unbiased reporting – enables lenders to measure customer retention metrics and the ROI of marketing programs and make alterations to enhance impact.
►Expertise and advice – using Mortgage Returns as a resource to study the marketing programs used by peers and identify key best practices.
As a part of the educational initiative, Mortgage Returns uses a variety of teaching tools to train its customers, including workshops, Webinars, one-on-one training sessions and newsletters.
“Our TRUE CRM initiative is designed to enable lenders to solve the problems that plague older, more traditional and less complete CRM solutions,” said Jim Blatt, CEO of Mortgage Returns. “With the educational initiative, lenders are trained to use the data they already have to reach out to customers and prospects they assumed were unreachable or too expensive to contact, and cost-effectively manage newer, stronger relationships with new and repeat customers.”