Mortech has announced that it has rolled out a significant new functionality to its Marksman software that will make it a powerful tool for lenders to organize their day-to-day process. Marksman software is already used by hundreds of lenders across the country to source and manage leads, pre-qualify and match borrowers to specific loan products, and move those that don’t yet qualify to a warm leads program where they can be nurtured until they can be closed.
“The new dynamic pipeline functionality we’ve added to Marksman turns our industry-leading software into a fully-functional lending management tool,” said Don Kracl, vice president of mortgage tools for Zillow. “Managers can now direct their loan officers to the leads they should be working based on the most desirable loan characteristics and where the lead is in the loan process. Built-in scripting, decision support, and reports allow managers to ensure the leads they are paying for are getting worked efficiently by their workforce.”
The new release is now broadly available to Mortech customers and includes the following new functionalities:
►Dynamic pipelines available for each loan officer based on lead source, status, and loan characteristics
►Easily-accessible options to help loan officers close the transaction and keep notes for future prospect calls
►Automatic lead exhaustion and exclusion from the pipeline
►Follow-up scheduling and automatic reminders for past due/upcoming calls
►Advanced administrative reporting for comparing loan officer and lead source performance
Mortech executives said the new functionality was originally inspired by the requests of online lenders’ managing teams of loan officers but was then adapted to fit the needs of all mortgage lenders.
"Since we rolled out the new dynamic pipeline functionality for Marksman, the response from our loan officers has been overwhelmingly positive," said Jay Waddell, Customer Acquisition manager for Stonegate Mortgage Corporation. "Some people have actually said they didn’t know how they ever got along without this new, very intuitive process. The new screens allow our loan officers to easily keep track of which loans are active, in process and which need follow up. Lead organization is almost effortless, status updates are quick and easy and as time goes on I expect our contact rates and pull-through to increase significantly."
