The American Land Title Association (ALTA) has unveiled its Title Insurance Education e-Kit to help members educate consumers, real estate agents, lenders, the media and others about the importance of title insurance. Items available for download from ALTA’s Web site include a homebuyer presentation, videos, articles, social media content, brochures and other material that members can use for educational purposes. Because social media is a powerful tool to reach a wider group of people and provide education about title insurance, ALTA also provides sample content members can use on Facebook and Twitter.
“While ALTA continuously promotes the importance of title insurance, effective education comes from our members across the country,” said Michelle Korsmo, ALTA’s chief executive officer. “All parties involved in the real estate process—especially consumers—should have an understanding of the importance of title insurance and what’s involved in the closing process.”
“Buying a home is an exciting time and the more consumers know about the process the better their experience will be,” said Frank Pellegrini, ALTA’s 2013 president. “The various elements included in the e-Kit can assist in explaining the closing process and how title professionals help consumers get the keys to their home and also how title insurance protects them in case ownership of their home is ever challenged.”