Vantage Production LLC, a provider of integrated customer relationship management (CRM), marketing, sales and content solutions, announced that Sierra Pacific Mortgage Inc., has selected Vantage Integrated Production to support the continued expansion of its retail channel. Sierra Pacific operates three distinct business channels, Retail, Wholesale and Correspondent Lending, in 48 states through 12 regional fulfillment centers, and more than 100 retail branches. In 2012, Sierra Pacific funded over $7.2 Billion, ranking 14 on Mortgage Executive’s Top 100 Mortgage Companies in America.
Developed exclusively for the mortgage industry, Vantage Integrated Production (VIP) allows lenders to meet the dual challenges of driving revenue while minimizing risk. Built on a common database that integrates data from across the lender’s internal systems, VIP provides an unrivaled Customer Relationship Management (CRM) platform coupled with industry leading services for proposal development, presentation and marketing.
Chuck Iverson, executive vice president, at Sierra Pacific, said that the decision to select VIP was driven by the company’s strategic goal of building out its national retail platform: “To attract high-performing loan officers and Branch Managers, we need to give them the sales and marketing resources they need to compete and win realtor and builder business. VIP will give them just that. It is another important reason to join Sierra Pacific Mortgage.”
Sean Browning, vice president of Retail Lending, added, “The compliance features and the brand management tools that are built into VIP will help us grow our business and our national brand with the confidence knowing that we have the right foundation in place, as our retail channel and footprint expand.”
“A growing number of national lenders, like Sierra Pacific, are coming to understand the advantages of integrating CRM throughout all aspects of the sales and marketing process to drive production,” said Paul Zoukis, chief executive officer of Vantage Production. “VIP gives Sierra Pacific the tools to expand and grow their retail channel, as well as the visibility and control to enforce compliance.”