Velocify has launched Engage for Mortgage Purchase as a part of its Velocify LeadManager product. This purchase loan-focused automated guided selling program is designed to help mortgage professionals build better relationships with borrowers and real estate partners and convert more purchase mortgage leads into closed loans. The new technology solution was developed in response to growing demand from the mortgage industry for automated sales tools that help lenders and loan officers take advantage of the shifting housing market and encouraging outlook for purchase mortgage originations.
“In the last few years we have worked closely with hundreds of clients who have successfully taken advantage of a healthy refinance market,” said Kelly Booth, Velocify’s mortgage division director. “As the market shifts, our goal is to help our clients remain agile, quickly adapting their business to take advantage of new purchase opportunities.”
Engage for Mortgage keeps borrowers engaged through a number of automated sales processes including: automatically generated email messages to guide borrowers on next steps; reminders for loan officers to make calls to borrowers at key points in the borrowers’ home search process; triggers the loan officer when a certain number of days have passed since the last contact or when the borrower’s application is about to expire, and much more.