RealtyTrac has announced that e-commerce specialist David Towers has joined the company as senior vice president of revenue generation and operations. In this role, Towers will be tasked with overseeing the RealtyTrac website and call center operations as well as growing and improving revenue for the entire company.
“RealtyTrac has exponentially ramped up our data acquisition operations over the past two years, leaving us with an abundance of data that hasn’t yet made it to the website,” said RealtyTrac CEO Jamie Moyle. “That means RealtyTrac customers just scratch the surface when it comes to the billions of relevant data points that we’ve aggregated on more than 100 million properties nationwide. David has the experience and know-how to help us effectively present that vast database in a user-friendly manner so that ultimately consumers can make smart, data-driven decisions about real estate, whether that be a home they are living in—or want to live in—or their portfolio of investment properties.”
Towers will work with RealtyTrac’s national sales department and product management teams to develop new ways to optimize operations.
“I was familiar with RealtyTrac as the go-to source for foreclosure information, but I was not fully aware of the wealth of information in the RealtyTrac database available for almost any home nationwide,” Towers said. “This is the type of critical information that every consumer should be armed with before they make any decision regarding real estate — whether they are a homeowner, buyer, renter, investor or real estate professional. I’m looking forward to finding innovative ways to make this data more accessible and understandable for a broader audience.”